Spring in Sendai brings with it sakura, the delicate cherry blossoms celebrated for their fleeting beauty. Cherry blossoms in Sendai are usually in full bloom around the first week of April and exhibi...
Making Spirits Bright and Filling the City With Light: Sendai's Winter Events and Festivals! Pageant of Starlight As winter arrives in Sendai, everyone starts to look forward to one particular even...
Autumn is known as the "season of healthy appetites" in Japan. This autumn, why not visit Sendai, whose sea, mountains and land are blessed with an abundance of delicious ingredients that have over th...
Jozenji Street Jazz Festival in Sendai Jozenji-dori Street, which leads to the center of Sendai City, is lined with Japanese zelkova trees. It is these trees that have become the symbol of Sendai as...
The Sendai Tanabata Festival is a traditional event with a 400-year history, said to have been started by Sendai's feudal lord, Date Masamune. The Tanabata Festival is the most famous of the Tohoku r...